It’s difficult to speculate on how much Kanye may have made from VIP tickets-which, to put it as simply as possible, gave celebrities and other rich people access to fancy boxes for an undisclosed sum-but we do know how general admission tickets were priced. Kanye sold about 40,000 general admission tickets to his July 22 listening party, and an unknown number of VIP tickets. Ticket sales are the most complicated part of live-event revenue to explain, so let’s start there. How much money could Kanye make from ticket sales? Together, we did some back-of-the-envelope math-based on industry-standard profit splits on ticket sales, merch, and concessions-to estimate how much money Kanye might have earned from his listening parties. To help us fine-tune that guess, VICE called up Erwin Schemankewitz, the owner of the Colorado-based touring company EverUpward Entertainment, who’s worked as an artist manager and booking agent for more than a decade. (Neither of their representatives responded to requests for comment.) But there’s enough publicly available information about Kanye’s ticket and merch sales to venture an educated guess as to how much cash, hypothetically speaking, he might have raked in. Kanye himself hasn’t said how much he’s earned from these events, and Mercedes-Benz Stadium hasn’t disclosed how much revenue the shows generated. They're a business enterprise in and of themselves-and given the size of these things, it seems like Kanye is probably making a killing off of them. Ticketed listening parties aren’t just a way for Kanye to control the narrative around his delayed album, and they’re not just a novel form of promotion. Kanye also hawked merch at his Atlanta events, including $120 long-sleeve T-shirts and $300 bulletproof vests, and he’ll presumably do so again in Chicago. Kanye has drawn more than 40,000 attendees to each of his listening parties so far, and his upcoming event at Soldier Field, which is operating at a reduced capacity of 38,000, is nearly sold out.
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